Digital Travel

May 08 - 10, 2017

Green Valley Ranch, Las Vegas, Nevada

1.888.482.6012

Looking Ahead: Converting Customers into Brand Cheerleaders Through Post-Trip and Pre-Planning Touch-Points

May 10, 2017

The trip is over; the journey has ended. Right? Wrong! Post-trip is a critical touch-point in the customer journey and an ideal opportunity for continued engagement. With the experience still fresh in the traveler’s mind, travel operators can take advantage of this moment in order to ensure the customer keeps their brand in mind when it comes time to plan to next trip. Day 3 brings us full circle, touching on important topics such as, measuring the customer experience, post-trip engagement, social and content marketing, and using data to understand the traveler.

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9:00 AM Continental Breakfast & Registration

9:35 AM Chairperson Welcome Remarks

Marion Hughes-Roger, GM, North America, DayUse.com

 Marion Hughes-Roger
Marion Hughes-Roger
GM, North America
DayUse.com

9:40 AM Keynote: Sorting Through Data to Drive Personalization at Every Touch-Point

Jennifer Streidt-Hilgart, Associate Director, Digital Marketing;, Miles & More GmbH

•    Driving home GDS value in an era dominated by direct booking sentiment
•    Considering connections between response time and conversion rate and what it all means
•    Pinpointing the threshold of pain for customers and recognizing its impact on response time
•    Understanding segmentation in OTA channel
•    The role of CRS and Pricing: how important is it?

 Jennifer Streidt-Hilgart
Jennifer Streidt-Hilgart
Associate Director, Digital Marketing;
Miles & More GmbH
Since December 2016, Jennifer is the Associate Director of Digital Marketing for Lufthansa’s Miles and More, Europe’s leading Frequent Flyer Program currently working on implementation of the Adobe Marketing Cloud with Campagin, Experience Manager and Analytics. Previously, she served as the Project Lead on Lufthansa’s Project Personalized Marketin ...[Read More]

10:00 AM Panel: Engaging the Generational and Millennial Mindset

Moderated By:
Annette Hogan
, Director, Cross-Brand Marketing Strategy, Apple Leisure Group

Jaron Millner, Vice President, Direct Business, Finnair

Bob Adams, Senior Managing Director, Travel/Hospitality & Entertainment, Acxiom Corporation

It’s no secret that Millennials are reinventing the definition of luxury; studies show that they value experiences over “stuff” more than any other generation.  Millennials are buying less and traveling more than their Boomer counterparts.  Recent data reported that Millennials plan to spend more on travel in the next five years (58% vs. 48% Boomers), according to The American Express Future of Travel and the American Express Spending & Saving Tracker. Our panelists, representing air, land and sea share how to:

•    Evaluate behavioral data surrounding the Millennial booking pattern
•    Focus on industry strategies to engage this subset
•    Discuss the best use of personalized service boost customer booking and loyalty
•    Examine just how crucial the role of social platforms is to the Millennial

 Jaron Millner
Jaron Millner
Vice President, Direct Business
Finnair

 Bob Adams
Bob Adams
Senior Managing Director, Travel/Hospitality & Entertainment
Acxiom Corporation
Bob Adams brings more than 20 years of sales, marketing, and technology experience as the Senior Managing Director of sales for Acxiom’s Travel/Hospitality and Entertainment division. Leveraging technology, data, and analytics, Bob partners with travel industry clients to apply innovative omnichannel marketing strategies to drive positive, mea ...[Read More]

Moderated By:

Annette Hogan
Director, Cross-Brand Marketing Strategy
Apple Leisure Group

10:40 AM Panel: Introducing Ancillary Opportunities to Drive Customer Loyalty

Moderated By:
Marion Hughes-Roger
, GM, North America, DayUse.com

Michael Weiss, Senior, Director, Online Retail, Global Operations, Marriott International

Zach Ruben, Corporate Director, eCommerce, Hawkeye Hotels

Adam Morgan, VP – North America, SessionM

Ancillary isn’t just about increasing revenue for a one-time trip. It has the power to heavily influence customer loyalty to your brand. This discussion explores unique opportunities to surprise and delight the traveler.
•    Identifying ancillary opportunities to leave a lasting impression on the customer
•    Measuring convenience for the traveler
•    Extending the memories to build customer loyalty, all while generating incremental profit to the organization

 Michael Weiss
Michael Weiss
Senior, Director, Online Retail, Global Operations
Marriott International
As a seasoned professional in eCommerce, marketing and product management, Michael has created unique business opportunities and has driven profitability within several industries, including hospitality, health & wellness, software and retail.
 
Most recently, Michael serves as Director of Online Retail for Marriott International.  Fo
...[Read More]

 Zach Ruben
Zach Ruben
Corporate Director, eCommerce
Hawkeye Hotels
Zachary Ruben joined Hawkeye Hotels in 2014 to lead their newly founded eCommerce department from the ground up as the Corporate Director - eCommerce. With Hawkeye, Zachary sets eCommerce strategy for over 40 managed select and full service hotels across 10 different parent brands including Marriott, Hilton, Starwood, and IHG. Additionally, hi ...[Read More]

 Adam Morgan
Adam Morgan
VP – North America
SessionM
Adam is responsible for the Global Partner & Alliance organization at SessionM which includes industry leading Digital Agencies and Systems Integrators. Prior to joining SessionM, Adam served in both Sales and Channel leadership positions at Sitecore. In his last role as Global VP of Partners and Alliances at Sitecore, his team more than doubled th ...[Read More]

Moderated By:

 Marion Hughes-Roger
Marion Hughes-Roger
GM, North America
DayUse.com

11:20 AM Morning Refreshment & Networking Break

11:50 AM Panel: Achieving Digital Excellence Through a Mobile-First Mindset

Moderated By:
Marion Hughes-Roger
, GM, North America, DayUse.com

Gil Harel, Vice President Of Business Development, Trip.com

Benjamin Berenson, Senior Product Manager, Mobile Apps, MGM Resorts

Deyola Adekunle, Director, Strategic Partnership, HotelTonight

Digital extends beyond the in-trip experience. How can companies use mobile to leverage loyalty both in-trip, post-trip and pre-planning? Our expert panels address the following:

  • The use of digital platforms to create a seamless customer experience for on-the-go travelers
  • Forecasting: A glimpse into the future of travel 
  • The newest innovations in hotelier mobile platforms
 
Building trust for your customers so they know it’s safe to transact on mobile
 Gil Harel
Gil Harel
Vice President Of Business Development
Trip.com
Planning the perfect trip is about more than the price of a room. Before they book, and when they are on the road, travelers want to learn about their destination, find great lodging near the places they want to see and sample amazing cuisines while they are there. In the past year, more than 10 million people used Gogobot to research places to go ...[Read More]

 Benjamin Berenson
Benjamin Berenson
Senior Product Manager, Mobile Apps
MGM Resorts

 Deyola Adekunle
Deyola Adekunle
Director, Strategic Partnership
HotelTonight
Deyola is the Director of Strategic Partnerships at HotelTonight, the pioneer mobile app for last minute deals on great hotels. Founded in 2010, HotelTonight helps consumers plan less and live more, by offering incredible convenience and amazing value at top hotels around the globe.  

Since joining HotelTonight ...[Read More]

Moderated By:

 Marion Hughes-Roger
Marion Hughes-Roger
GM, North America
DayUse.com

12:30 PM Case Study: Using Data to Understand Your Customer: The Myth Vs. Reality

Amanda Johnson, Director, Customer Relationship Marketing, Herschend Family Entertainment Corporation

There’s an age old saying: If you’re not looking at data, then you’re not looking at your audience. Amanda Johnson shares how theme parks use data for personalization and extended customer loyalty. 
•    Personalization strategies to retarget and win the re-booking
•    Keeping in touch with the customer, post-stay
•    Flipping the script and building an agenda around your audience
 Amanda Johnson
Amanda Johnson
Director, Customer Relationship Marketing
Herschend Family Entertainment Corporation
An almost 20-year thrill ride in advertising, digital marketing and technology implementation has fueled Amanda’s passion to pair unique consumer insights and database analytics with unique brand offerings to drive business.  She has delivered winning B2B and B2C strategies for Fortune 500 public, private and non-profit environments alike.  Amanda ...[Read More]

12:50 PM Lunch For All Attendees

2:00 PM End Of Digital Travel Summit 2017









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