Digital Travel US 2017 (past event)

May 08 - 10, 2017

Green Valley Ranch, Las Vegas, Nevada

1.888.482.6012

Beth Jacobs, Senior Director, Personalization & Content Marketing at Choice Hotels
Choice Hotels Logo

Beth Jacobs


Senior Director, Personalization & Content Marketing
Choice Hotels

Check out the incredible speaker line-up to see who will be joining Beth.

Download The Latest Agenda

The Digital Traveler: Getting to Know Your Customer

Saturday, August 5th, 2017


10:30 Panel: Personalization and the Dynamic Customer Journey – Best Practices in Advanced Personalization

Travel brands are changing their business to focus first and foremost on the customer. Travel operators act as a vehicle to help drive the traveler’s story forward – sometimes quite literally! Our executive panelists from top airlines and hotels discuss their best practices in building a core digital foundation into their personalization model by:

• Constructing a 3D model of personalization to gain an in depth understanding of the customer journey and helping to create a narrative for the traveler
• Addressing the top five mistakes when rolling out personalization
• Knowing your customer: who are they? Where are they? And what do they want?
• Utilizing customer data to inform decisions