Digital Travel US 2017

May 08-May 10, 2017

Green Valley Ranch, Las Vegas, Nevada


Looking Ahead: Converting Customers into Brand Cheerleaders Through Post-Trip and Pre-Planning Touch-Points

09:00 AM - 09:35 AM Continental Breakfast & Registration

09:35 AM - 09:40 AM Chairperson Welcome Remarks

Marion Hughes-Roger, GM, North America, DayUse


Marion Hughes-Roger

GM, North America

09:40 AM - 10:00 AM Keynote: Sorting Through Data to Drive Personalization at Every Touch-Point

Jennifer Streidt-Hilgart, Associate Director, Digital Marketing; Miles & More GmbH, Lufthansa
• Driving home GDS value in an era dominated by direct booking sentiment
• Considering connections between response time and conversion rate and what it all means
• Pinpointing the threshold of pain for customers and recognizing its impact on response time
• Understanding segmentation in OTA channel
• The role of CRS and Pricing: how important is it?


Jennifer Streidt-Hilgart

Associate Director, Digital Marketing; Miles & More GmbH
It’s no secret that Millennials are reinventing the definition of luxury; studies show that they value experiences over “stuff” more than any other generation. Millennials are buying less and traveling more than their Boomer counterparts. Recent data reported that Millennials plan to spend more on travel in the next five years (58% vs. 48% Boomers), according to The American Express Future of Travel and the American Express Spending & Saving Tracker. Our panelists, representing air, land and sea share how to:

• Evaluate behavioral data surrounding the Millennial booking pattern
• Focus on industry strategies to engage this subset
• Discuss the best use of personalized service boost customer booking and loyalty
• Examine just how crucial the role of social platforms is to the Millennial


Jaron Millner

Vice President, Direct Business

Bob Adams

Senior Managing Director, Travel/Hospitality & Entertainment
Acxiom Corporation

Annette Hogan

Director, Cross-Brand Marketing Strategy
Apple Leisure Group
Ancillary isn’t just about increasing revenue for a one-time trip. It has the power to heavily influence customer loyalty to your brand. This discussion explores unique opportunities to surprise and delight the traveler.
• Identifying ancillary opportunities to leave a lasting impression on the customer
• Measuring convenience for the traveler
• Extending the memories to build customer loyalty, all while generating incremental profit to the organization


Michael Weiss

Senior, Director, Online Retail, Global Operations
Marriott International

Marion Hughes-Roger

GM, North America

Zachary Ruben

Corporate Director, eCommerce
Hawkeye Hotels

Adam Morgan

VP of Global Partners and Alliances

11:20 AM - 11:50 AM Morning Refreshment & Networking Break

Digital extends beyond the in-trip experience. How can companies use mobile to leverage loyalty both in-trip, post-trip and pre-planning? Our expert panels address the following:

  • The use of digital platforms to create a seamless customer experience for on-the-go travelers
  • Forecasting: A glimpse into the future of travel
  • The newest innovations in hotelier mobile platforms
Building trust for your customers so they know it’s safe to transact on mobile


Gil Harel

Vice President Of Business Development
Gogobot, Inc.

Benjamin Berenson

Senior Product Manager, Mobile Apps
MGM Resorts

Marion Hughes-Roger

GM, North America

Deyola Adekunle

Director, Strategic Partnership

12:30 PM - 12:50 PM Case Study: Using Data to Understand Your Customer: The Myth Vs. Reality

Amanda Johnson, Director, Customer Relationship Marketing, Herschend Family Entertainment Corporation
There’s an age old saying: If you’re not looking at data, then you’re not looking at your audience. Amanda Johnson shares how theme parks use data for personalization and extended customer loyalty.
• Personalization strategies to retarget and win the re-booking
• Keeping in touch with the customer, post-stay
• Flipping the script and building an agenda around your audience


Amanda Johnson

Director, Customer Relationship Marketing
Herschend Family Entertainment Corporation

12:50 PM - 2:00 PM Lunch For All Attendees

2:00 PM - 11:59 PM End Of Digital Travel Summit 2017