Jennifer Streidt-Hilgart

Associate Director, Digital Marketing; Miles & More GmbH
Lufthansa

Since December 2016, Jennifer is the Associate Director of Digital Marketing for Lufthansa’s Miles and More, Europe’s leading Frequent Flyer Program currently working on implementation of the Adobe Marketing Cloud with Campagin, Experience Manager and Analytics. Previously, she served as the Project Lead on Lufthansa’s Project Personalized Marketing to where she handled pre- and retargeting and personalized email communication/anicllary sales. The project team with 100 people was set up to establish personalization for the Lufthansa Group, incl. Lufthansa/Swiss/Austrian Airlines. Jennifer has also served as the Social Media Manager, handling Lufthansa‘s Social Media and Digital Innovations, including their YouTube channel and global social media campaign, #inspiredby.

Check out the incredible speaker line-up to see who will be joining Jennifer.

Download The Latest Agenda

Looking Ahead: Converting Customers into Brand Cheerleaders Through Post-Trip and Pre-Planning Touch-Points

Thursday, October 5th, 2017

09:40 Keynote: Sorting Through Data to Drive Personalization at Every Touch-Point

• Driving home GDS value in an era dominated by direct booking sentiment
• Considering connections between response time and conversion rate and what it all means
• Pinpointing the threshold of pain for customers and recognizing its impact on response time
• Understanding segmentation in OTA channel
• The role of CRS and Pricing: how important is it?