Jose Murta

Head, Global Sales
Trivago

Check out the incredible speaker line-up to see who will be joining Jose.

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The Digital Traveler: Getting to Know Your Customer

Saturday, August 5th, 2017

16:45 Hotelier Panel: Driving Direct Bookings Through Online Platforms

Hotels are investing in new talent and technologies in order to drive direct bookings from their web and mobile property. Our panel of hoteliers from the world’s largest brands share what their companies are doing to win the booking, including:
• Strategies for incentive programs and exclusive, member-only rates to generate direct bookings
• Improving the way we use data to cultivate customer loyalty
• Understanding trends in the hotel booking war