Digital Travel US 2017

May 08-May 10, 2017

Green Valley Ranch, Las Vegas, Nevada

1.888.482.6012

Attendee List

      

Travel Commerce 2017 Trends Report

The internet completely transformed the travel industry. Think back to just two decades ago, when you had to go through a travel agency to book a trip or (gasp!) pick up a phone. The internet opened a door for airlines, hotels, and other travel players to sell directly to customers. They could now feature their perks and rates directly to the customer—but the customer could also now shop around, compare all the costs and advantages. Further adding to the evolution of online travel was the rise of Online Travel Agencies (OTAS). For years now, travelers have been drawn to online sites like Expedia, Travelocity, Orbitz and Priceline to find and reserve hotel rooms, flights and rental cars. Hotels and travel providers welcomed the system — or at least learned to live with it — even though the business came at the cost of substantial commissions. But now, the travel industry is fighting back and investing heavily in getting customers to skip the OTA and book directly on their site.

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Online Engagement Tips for the Travel Marketer: Own the Customer Journey from Takeoff to Landing!

Travel marketers are constantly competing for the wandering eyes of customers looking to book the trip of a lifetime. To win the booking, brands need to be felt across all digital channels. From websites to mobile apps to social pages, it’s more important now than ever to give your customers a digital experience that is almost as good as their trip!

How well do you know your customers?

The Digital Travel team surveyed 500 digital travelers about their personal customer journey to find out just how travel brands can improve the customer experience.

Check out the infographic we put together of our results to gain insight into your customers’ behavior and learn how to engage them with your brand every step of the way!

10 Tips to Delight the Digital Traveler Part 1

Learn how to drive revenue for your company by delighting your customers and inviting them to something more. These 10 tips to delight the digital traveler will enable you to better understand and cater to your customers.

Key tips include:

  • Understanding how other cultures like to travel
  • Building your brand voice
  • Designing market-specific strategies for content & MSEO
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10 Tips to Delight the Digital Traveler Part 2

Learn how to drive revenue for your company by delighting your customers and inviting them to something more. These 10 tips to delight the digital traveler will enable you to better understand and cater to your customers.

Key tips include:

  • Making it easier and safer to book
  • Maximizing your sales with contextually relevant offers
  • Fixing social negativity before it escalates
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Conversions to Cross-Sell: What Customers Really Crave

Learn how to maximize your ancillary revenue! Let these speakers walk you through how to properly measure and achieve ancillary revenue excellence so that you can benefit not only your company, but also your customers!

Key points include:
  • The three metrics used to measure ancillary revenue excellence
  • The three requirements to achieve ancillary revenue excellence
  • And a solutions approach
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Digital Liftoff: How Mobile and Digital Marketing are Reshaping the Travel Industry Video

In this webinar we discuss findings from the just-released 2015 report, and learn:

  • How to leverage digital to engage with customers from the discovery and research phase all the way through to the purchase
  • How leading travel companies are using mobile to improve the entire customer experience, from acquisition through ongoing engagement
  • How your peers are executing in digital, and the key initiatives for the coming quarters
  • Featured Speakers:

    • Alyssa Meritt, Head of Strategic Consulting , Urban Airship
    • Andrew Cole, Digital Travel Content Director , Worldwide Business Research