Adam Miller

Senior Mobile Marketing & Analytics Manager
Turo, Inc.

Adam joined Turo in January 2015 and has spent nearly a decade in digital branding, user acquisition, growth, and analytics. Previously, he focused on healthcare clients (Pfizer, Johnson & Johnson, AstraZeneca) while at Publicis-owned agency Razorfish and began his involvement in the travel industry at Carat in San Francisco. There he managed user acquisition and new attraction launches for Disneyland and California Adventure as part of the Disney Parks & Resorts team, after which he transitioned to mobile marketing and acquisition, focusing on Expedia.

Check out the incredible speaker line-up to see who will be joining Adam.

Download The Latest Agenda

The Digital Traveler: Getting to Know Your Customer

Saturday, August 5th, 2017

13:35 Chairperson’s Opening Address

13:45 Panel: Not Your Mother’s Way of Searching – Alternative Search Practices for Airfare

A deep dive into the current and future trends of flight search and SEO.

• Evaluating research on what travelers really value when it comes to search
• Offering alternative search patterns
• Understanding the impact on your bottom line

14:45 Panel: Couples Counseling: Sticking it out with OTAs and Meta-Search Engines

Breaking up is hard to do, especially when there are ways to share a mutually beneficial partnership. Our panelists of hoteliers share their wish list for a healthy relationship. But for now, it’s complicated.
• A deep-dive into what hotel partners are looking for in search partnerships
• Cultivating partnerships with industry disrupters to gain direct bookings
• Gaining insight into the rational behind hotels cutting ties with their OTA and meta-search partners
• Hearing what hotels want out of their distribution partnerships and how partnering sites can meet those needs

Digital Innovations and The In-Trip Experience

Tuesday, September 5th, 2017

15:50 How to Build a Brand through Storytelling: Using Content that Connects

People don't want to be sold to, they want to be inspired. They want to dream, imagine, and be transported. Content marketing is at the top of every marketer's to-do list these days, but it's more than just creating conversion-focused, sales-y content. Discover how to create a content program that resonates with your audience, drives engagement and boosts your business, including:
• How to create (and sustain) a robust blog presence
• The ins and outs of user-generated content, from engaging to promoting
• Why educational content is crucial, regardless of your vertical