Ahmed Elemam

Digital Marketing
WestJet Airlines

Check out the incredible speaker line-up to see who will be joining Ahmed.

Download The Latest Agenda

The Digital Traveler: Getting to Know Your Customer

Saturday, August 5th, 2017

10:30 Panel: Personalization and the Dynamic Customer Journey – Best Practices in Advanced Personalization

Travel brands are changing their business to focus first and foremost on the customer. Travel operators act as a vehicle to help drive the traveler’s story forward – sometimes quite literally! Our executive panelists from top airlines and hotels discuss their best practices in building a core digital foundation into their personalization model by:

• Constructing a 3D model of personalization to gain an in depth understanding of the customer journey and helping to create a narrative for the traveler
• Addressing the top five mistakes when rolling out personalization
• Knowing your customer: who are they? Where are they? And what do they want?
• Utilizing customer data to inform decisions

Digital Innovations and The In-Trip Experience

Tuesday, September 5th, 2017

15:20 Case Study: Emotions for ROI

WestJet is way ahead of the curve when it comes to creating viral, meaningful content. They understand the influence of a powerful social media campaign. Ahmed Elemem shares the secret to harnessing emotions of the customer to increase brand loyalty by covering these topics:

Real authentic content and caring trends on the web
How WestJet used Santa Claus to drive 86% increase in revenue for the month of December
Analytics of a social viral campaign
How to get more likes, shares, views and the booking