Amanda Johnson

Director, Customer Relationship Marketing
Herschend Family Entertainment Corporation

An almost 20-year thrill ride in advertising, digital marketing and technology implementation has fueled Amanda’s passion to pair unique consumer insights and database analytics with unique brand offerings to drive business. She has delivered winning B2B and B2C strategies for Fortune 500 public, private and non-profit environments alike. Amanda is currently enriching American summer fun by driving personalized, behavior-based marketing programs for Herschend Family Entertainment’s 26 theme park and attractions across the U.S. When she is not analyzing and strategizing, she is making memories with her own family in Atlanta.

Check out the incredible speaker line-up to see who will be joining Amanda.

Download The Latest Agenda

The Digital Traveler: Getting to Know Your Customer

Saturday, August 5th, 2017

12:05 Panel: The Personalization Conversation 2.0: Sea, Land and Air

Personalization is the talk of the town this year, so much so that our audience has asked for an additional panel on this hot trend. We’ve got our cruise lines and airlines discussing their plans for personalizing the customer journey in 2017. Hear what they have to say:

•Success stories and pitfalls from marketing and E-Commerce experts representing the cruise industry and airlines

•What’s the future of personalization look like for these industry verticals

•Executing a win-win strategy for customer engagement and your brand

Looking Ahead: Converting Customers into Brand Cheerleaders Through Post-Trip and Pre-Planning Touch-Points

Thursday, October 5th, 2017

12:30 Case Study: Using Data to Understand Your Customer: The Myth Vs. Reality

There’s an age old saying: If you’re not looking at data, then you’re not looking at your audience. Amanda Johnson shares how theme parks use data for personalization and extended customer loyalty.
• Personalization strategies to retarget and win the re-booking
• Keeping in touch with the customer, post-stay
• Flipping the script and building an agenda around your audience