Annette Hogan

Director, Cross-Brand Marketing Strategy
Apple Leisure Group

Check out the incredible speaker line-up to see who will be joining Annette.

Download The Latest Agenda

Looking Ahead: Converting Customers into Brand Cheerleaders Through Post-Trip and Pre-Planning Touch-Points

Thursday, October 5th, 2017

10:00 Panel: Engaging the Generational and Millennial Mindset

It’s no secret that Millennials are reinventing the definition of luxury; studies show that they value experiences over “stuff” more than any other generation. Millennials are buying less and traveling more than their Boomer counterparts. Recent data reported that Millennials plan to spend more on travel in the next five years (58% vs. 48% Boomers), according to The American Express Future of Travel and the American Express Spending & Saving Tracker. Our panelists, representing air, land and sea share how to:

• Evaluate behavioral data surrounding the Millennial booking pattern
• Focus on industry strategies to engage this subset
• Discuss the best use of personalized service boost customer booking and loyalty
• Examine just how crucial the role of social platforms is to the Millennial