Digital Travel US 2017 (past event)
May 08 - 10, 2017
Green Valley Ranch, Las Vegas, Nevada
1.888.482.6012
Beth Jacobs
Senior Director, Personalization & Content Marketing
Choice Hotels
Check out the incredible speaker line-up to see who will be joining Beth.
Download The Latest AgendaThe Digital Traveler: Getting to Know Your Customer
Saturday, August 5th, 2017
10:30 Panel: Personalization and the Dynamic Customer Journey – Best Practices in Advanced Personalization
Travel brands are changing their business to focus first and foremost on the customer. Travel operators act as a vehicle to help drive the traveler’s story forward – sometimes quite literally! Our executive panelists from top airlines and hotels discuss their best practices in building a core digital foundation into their personalization model by:
• Constructing a 3D model of personalization to gain an in depth understanding of the customer journey and helping to create a narrative for the traveler
• Addressing the top five mistakes when rolling out personalization
• Knowing your customer: who are they? Where are they? And what do they want?
• Utilizing customer data to inform decisions
• Constructing a 3D model of personalization to gain an in depth understanding of the customer journey and helping to create a narrative for the traveler
• Addressing the top five mistakes when rolling out personalization
• Knowing your customer: who are they? Where are they? And what do they want?
• Utilizing customer data to inform decisions