Bob Adams

Senior Managing Director, Travel/Hospitality & Entertainment
Acxiom Corporation

Bob Adams brings more than 20 years of sales, marketing, and technology experience as the Senior Managing Director of sales for Acxiom’s Travel/Hospitality and Entertainment division. Leveraging technology, data, and analytics, Bob partners with travel industry clients to apply innovative omnichannel marketing strategies to drive positive, measurable business results.

Previously, Bob held senior leadership roles, including Chief Marketing Officer, in the lodging/hospitality industry, and serving as VP of Marketing in the casino gaming industry. Most recently, he served as a Principal Solution Consultant at Acxiom, where he delivered above-market growth for clients through client-centric martech/adtech solutions. Prior to that, as a Senior Strategist at Acxiom, Bob provided strategic multi-channel marketing and CRM consulting to Fortune 1000 travel industry clients contributing to 19% year-over-year revenue growth. Bob holds a BA from Indiana University and Executive Education Certification from the Kellogg Graduate School of Management at Northwestern University. Based in Germantown, TN, in his spare time Bob enjoys deep-sea fishing, reading, walking, bicycling, travel, and time with family.

Check out the incredible speaker line-up to see who will be joining Bob.

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Looking Ahead: Converting Customers into Brand Cheerleaders Through Post-Trip and Pre-Planning Touch-Points

Thursday, October 5th, 2017

10:00 Panel: Engaging the Generational and Millennial Mindset

It’s no secret that Millennials are reinventing the definition of luxury; studies show that they value experiences over “stuff” more than any other generation. Millennials are buying less and traveling more than their Boomer counterparts. Recent data reported that Millennials plan to spend more on travel in the next five years (58% vs. 48% Boomers), according to The American Express Future of Travel and the American Express Spending & Saving Tracker. Our panelists, representing air, land and sea share how to:

• Evaluate behavioral data surrounding the Millennial booking pattern
• Focus on industry strategies to engage this subset
• Discuss the best use of personalized service boost customer booking and loyalty
• Examine just how crucial the role of social platforms is to the Millennial