Darren Skomorowsky

Director, Revenue Management
The Pierre, a Taj Hotel

Check out the incredible speaker line-up to see who will be joining Darren.

Download The Latest Agenda

The Digital Traveler: Getting to Know Your Customer

Saturday, August 5th, 2017

14:15 Case Study Revolution: Attribution, Acquisition and Retention in the Age of OTA Channel Consolidation

Darren Skomorowsky shares insights from a hotelier perspective, followed by an interactive exercise for attendees.

•Assessing ROI of attribution and retention with branding

•Focusing on the next click, not the last

•Building a better attribution model to drive retargeting

•Streamlining data for enhanced customer profiling

14:45 Panel: Couples Counseling: Sticking it out with OTAs and Meta-Search Engines

Breaking up is hard to do, especially when there are ways to share a mutually beneficial partnership. Our panelists of hoteliers share their wish list for a healthy relationship. But for now, it’s complicated.
• A deep-dive into what hotel partners are looking for in search partnerships
• Cultivating partnerships with industry disrupters to gain direct bookings
• Gaining insight into the rational behind hotels cutting ties with their OTA and meta-search partners
• Hearing what hotels want out of their distribution partnerships and how partnering sites can meet those needs

Digital Innovations and The In-Trip Experience

Tuesday, September 5th, 2017

13:30 Innovation Roundtables

These interactive sessions are your opportunity to learn about the most innovative digital and omni-channel solutions on the market in a relaxed setting. Each table will have a specific theme—please choose two tables, allowing for one rotation in between topics. A highlight of Digital Travel Summit, roundtable discussions are your best opportunity to idea-share with your peers; have a pint and enjoy networking!

To lead a Roundtable, contact Scott.Rossen@wbresearch.com or 646-200-7526.

1. YouTube and Travel: Inspiring an End-to-End Customer Experience

Parag Vohra, Vice President Sales North America, SOJERN

2. Adobe Roundtable
Eddie Ramirez, Practice Director, Travel & Hospitality, Adobe
Rebecca Keen, Digital Transformation Leader, Travel & Hospitality, Adobe

3. Attribution, Acquisition and Retention in the Age of OTA Channel Consolidation
Darren Skomorowsky, Director, Revenue Management, The Pierre, a Taj Hotel

4. Sharing Economy and How it’s Transforming Travel for Owner and Traveler
David Stewart, Chief Business Officer, Turo

5. Sharing Cultures Beyond Borders: The Role of Digital Marketing Insights and Innovation
Jennifer Andre, Senior Director, North America, Media Solutions, Expedia

6. Topic TDB, Executive Speaker, TMM Data

7. IoT in the Travel Industry is at a Tipping Point
Scott Sciotto, ForgeRock

8. Succeeding in the New Age of Search: How to Make Your Message More Discoverable to Your Best Customers
Jamey Bainer, Strategy & Planning Director, Pacific

9.Leading Walt Disney World Guests through the Digital Experience
Jeffrey Harmon, Sr. Manager – Disney Travel Operations Project Development and Integration, The Walt Disney Company
Angela Blanchard, Director, Travel Operations Infrastructure & Support, The Walt Disney Company