Francisco Trejo

Senior E-Commerce Director
Hilton Worldwide

Check out the incredible speaker line-up to see who will be joining Francisco.

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The Digital Traveler: Getting to Know Your Customer

Saturday, August 5th, 2017

10:30 Panel: Personalization and the Dynamic Customer Journey – Best Practices in Advanced Personalization

Travel brands are changing their business to focus first and foremost on the customer. Travel operators act as a vehicle to help drive the traveler’s story forward – sometimes quite literally! Our executive panelists from top airlines and hotels discuss their best practices in building a core digital foundation into their personalization model by:

• Constructing a 3D model of personalization to gain an in depth understanding of the customer journey and helping to create a narrative for the traveler
• Addressing the top five mistakes when rolling out personalization
• Knowing your customer: who are they? Where are they? And what do they want?
• Utilizing customer data to inform decisions

16:45 Hotelier Panel: Driving Direct Bookings Through Online Platforms

Hotels are investing in new talent and technologies in order to drive direct bookings from their web and mobile property. Our panel of hoteliers from the world’s largest brands share what their companies are doing to win the booking, including:
• Strategies for incentive programs and exclusive, member-only rates to generate direct bookings
• Improving the way we use data to cultivate customer loyalty
• Understanding trends in the hotel booking war