Digital Travel US 2017 (past event)
May 08 - 10, 2017
Green Valley Ranch, Las Vegas, Nevada
1.888.482.6012
Jaron Millner
Vice President, Direct Business
Finnair
Check out the incredible speaker line-up to see who will be joining Jaron.
Download The Latest AgendaDigital Innovations and The In-Trip Experience
Tuesday, September 5th, 2017
11:10 Keynote: Leveraging Multi-Screen Opportunities For Optimized Revenue Sources
Today’s Traveler is attached to their device, and airlines are upping their game when it comes to reaching the customer across all digital channels. Our Finnair executive shares strategies for:
• Capitalizing on every screen that is part of the traveler journey from desktop to mobile to in-flight/in-room
• Developing innovative products for multi-screen technology to build seamless, tailored, and inspiring experiences during the trip
• Delivering personalized content directly to the traveler based on their pre-trip preferences, building in-flight/in-room monetization and advertisement opportunities
• Capitalizing on every screen that is part of the traveler journey from desktop to mobile to in-flight/in-room
• Developing innovative products for multi-screen technology to build seamless, tailored, and inspiring experiences during the trip
• Delivering personalized content directly to the traveler based on their pre-trip preferences, building in-flight/in-room monetization and advertisement opportunities
Looking Ahead: Converting Customers into Brand Cheerleaders Through Post-Trip and Pre-Planning Touch-Points
Thursday, October 5th, 2017
10:00 Panel: Engaging the Generational and Millennial Mindset
It’s no secret that Millennials are reinventing the definition of luxury; studies show that they value experiences over “stuff” more than any other generation. Millennials are buying less and traveling more than their Boomer counterparts. Recent data reported that Millennials plan to spend more on travel in the next five years (58% vs. 48% Boomers), according to The American Express Future of Travel and the American Express Spending & Saving Tracker. Our panelists, representing air, land and sea share how to:
• Evaluate behavioral data surrounding the Millennial booking pattern
• Focus on industry strategies to engage this subset
• Discuss the best use of personalized service boost customer booking and loyalty
• Examine just how crucial the role of social platforms is to the Millennial
• Evaluate behavioral data surrounding the Millennial booking pattern
• Focus on industry strategies to engage this subset
• Discuss the best use of personalized service boost customer booking and loyalty
• Examine just how crucial the role of social platforms is to the Millennial