Jennifer Andre

Senior Director, North America, Media Solutions
Expedia

Check out the incredible speaker line-up to see who will be joining Jennifer.

Download The Latest Agenda

The Digital Traveler: Getting to Know Your Customer

Saturday, August 5th, 2017

09:50 The Marriage of Digital Marketing Insights and Creative Engagement

Jennifer Andre of Expedia Media Solutions will share the findings from a recent study – which examines travel booking habits for British, American and Canadian travelers – to help marketers understand how they can influence the decision-making process. The session will explore how marketers can leverage audience insights to develop targeted, technology-driven creative campaigns that can be implemented at both a local and global level to drive engagement.
• Insights revealing how the buyer’s journey impacts marketing strategies
• Exploring creative and technology-driven marketing campaigns that use audience insights as a foundation
• Understanding how digital marketing insights should be used to adapt a creative campaign for a global audience

Digital Innovations and The In-Trip Experience

Tuesday, September 5th, 2017

13:30 Innovation Roundtables

These interactive sessions are your opportunity to learn about the most innovative digital and omni-channel solutions on the market in a relaxed setting. Each table will have a specific theme—please choose two tables, allowing for one rotation in between topics. A highlight of Digital Travel Summit, roundtable discussions are your best opportunity to idea-share with your peers; have a pint and enjoy networking!

To lead a Roundtable, contact Scott.Rossen@wbresearch.com or 646-200-7526.

1. YouTube and Travel: Inspiring an End-to-End Customer Experience

Parag Vohra, Vice President Sales North America, SOJERN

2. Adobe Roundtable
Eddie Ramirez, Practice Director, Travel & Hospitality, Adobe
Rebecca Keen, Digital Transformation Leader, Travel & Hospitality, Adobe

3. Attribution, Acquisition and Retention in the Age of OTA Channel Consolidation
Darren Skomorowsky, Director, Revenue Management, The Pierre, a Taj Hotel

4. Sharing Economy and How it’s Transforming Travel for Owner and Traveler
David Stewart, Chief Business Officer, Turo

5. Sharing Cultures Beyond Borders: The Role of Digital Marketing Insights and Innovation
Jennifer Andre, Senior Director, North America, Media Solutions, Expedia

6. Topic TDB, Executive Speaker, TMM Data

7. IoT in the Travel Industry is at a Tipping Point
Scott Sciotto, ForgeRock

8. Succeeding in the New Age of Search: How to Make Your Message More Discoverable to Your Best Customers
Jamey Bainer, Strategy & Planning Director, Pacific

9.Leading Walt Disney World Guests through the Digital Experience
Jeffrey Harmon, Sr. Manager – Disney Travel Operations Project Development and Integration, The Walt Disney Company
Angela Blanchard, Director, Travel Operations Infrastructure & Support, The Walt Disney Company