Julie Hoffmann

Executive Director of Digital and Consumer Experience
MGM Resorts International.

Check out the incredible speaker line-up to see who will be joining Julie.

Download The Latest Agenda

The Digital Traveler: Getting to Know Your Customer

Saturday, August 5th, 2017

10:10 The Digital Traveler and the Experience Wave

Travel has moved beyond basic supply management and advanced discovery to the Experience Wave. With new disruptors and a shift to voice, travel brands need to differentiate themselves to retain loyalty and keep up with changing customer expectations and behaviors. Julie will also share recent results from the Adobe Digital Insights that highlight trends in our industry.

Topics to include:

• Keeping the customer at the heart of your strategy

• Building a digital foundation that can support your brand through the disruption

• The evolution from Marketing Technologist to Marketer