Lillibeth Bishop

Senior Marketing & Public Relations Director
Air China Limited

Check out the incredible speaker line-up to see who will be joining Lillibeth.

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The Digital Traveler: Getting to Know Your Customer

Saturday, August 5th, 2017

09:30 Connecting with the Digitally Distracted Consumer

Words matter. And they matter now, more than ever. Eliciting emotional investment and brand engagement in the Age of Bot is critical to the success of a digital campaign. Learn how to retarget without making your audience think they have an online stalker or feel they are a victim of identity theft.
• Overcoming digital deafness
• Conversing and connecting with the person in a data deluge
• Humanizing your brand for sales conversion