Michael Marino

SVP Customer Loyalty and Chief Experience Officer
Caesars Entertainment

Check out the incredible speaker line-up to see who will be joining Michael.

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Digital Innovations and The In-Trip Experience

Tuesday, September 5th, 2017

09:35 Driving Improved Loyalty through Mobile Experiences

When it comes to building and maintaining customer loyalty, brands must continue to evolve to meet ever-changing customer demands. Today, a fundamental shift is occurring in the desired communication channel as many customers prefer to engage and shop via their mobile device. Caesars Entertainment has embraced this change in customer preference and has invested in tools to talk to customers in their preferred channel.

Michael Marino, SVP Customer Loyalty & Chief Experience Officer, provides a look at how Caesars is using mobile experiences including its award winning mobile app to improve their economics, including:

•Connecting customer to on-demand access to service

•Providing personalized customer offers

•Selling distressed inventory