Michael Weiss

Senior, Director, Online Retail, Global Operations
Marriott International

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda

Looking Ahead: Converting Customers into Brand Cheerleaders Through Post-Trip and Pre-Planning Touch-Points

Thursday, October 5th, 2017

10:40 Panel: Introducing Ancillary Opportunities to Drive Customer Loyalty

Ancillary isn’t just about increasing revenue for a one-time trip. It has the power to heavily influence customer loyalty to your brand. This discussion explores unique opportunities to surprise and delight the traveler.
• Identifying ancillary opportunities to leave a lasting impression on the customer
• Measuring convenience for the traveler
• Extending the memories to build customer loyalty, all while generating incremental profit to the organization