Sebastian Riedle

Senior Director Online Sales for Lufthansa
Swiss & Austrian Airlines, Lufthansa Group

Check out the incredible speaker line-up to see who will be joining Sebastian.

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The Digital Traveler: Getting to Know Your Customer

Saturday, August 5th, 2017

16:25 A Post-Merger Glimpse into Aviation Consolidation

Integration across all digital channels is key, especially during mergers. Sebastian Riedle, head of online sales for Lufthansa’s Swiss & Austrian Airlines, offers insight into how he merged platforms for three airlines into a cohesive redesign.
• A look at what this means for the digital landscape and its commercial impact
• Walking through the process of a redesign and what that looks like post-merger
• Defining and establishing a roadmap for all digital channels and mobile strategy