Sonia Zamborsky

To address the needs of global travelers, one must first think small. By focusing the lens on localization, we can capture the attention and loyalty of users around the globe. While localization typically starts with language, that’s just the beginning. Understanding how users search, interact with content and submit payments are just some of the ways we can localize. In this session, we’ll talk about:

• The difference between local and global
• How to convince senior leadership that global sites are worth the investment
• How to adapt search, content and promotions to local markets